The first half of 2022 has seen the biggest growth in the e-commerce marketing industry in South Asia in history, with King Kong performing particularly well. After a series of marketing model upgrades, brand service optimisation and strategic channel integration, King Kong has achieved a great success and become one of the most popular marketing platforms in Pakistan.
According to the latest operating data for this quarter, a total of 75 million orders have been made across the platform and King Kong has generated over $84.8 million in revenue, up 23.9% from the second quarter. According to the current rate, the revenue is expected to reach a new record high in the third quarter!
All datas have indicated that King Kong has taken the lead in becoming the industry benchmark in Pakistan’s e-commerce marketing sector. It is expected that King Kong’s net income in the third-quarter financial report will range from $55 million to $60 million, with the contribution from its e-commerce marketing business steadily increasing. Besides, the sufficient operating cash flow has also provided a sufficient guarantee for business development.
Herbert, CEO of King Kong Group, said that despite the challenging economic environment, continued effective growth has been achieved in this quarter and there are more than 500,000 users participating in King Kong. The next period is critical for us to expand our brand reach and improve our marketing system. We should accelerate brand layout and strive for growth in trading orders in the fourth quarter.
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